Who we are
We only work with contractors. That limit is the whole point.
Syntex AI builds and runs the marketing and automation machine for home service contractors across Canada and the United States. This page is the honest version of who that is and what it means to hire us right now.
Why this exists
Almost every contractor we talk to has the same story. They paid an agency, the leads came in, and most of them went nowhere. The agency reported clicks and impressions and lead counts and everything on the slide went up, while the actual booked work did not move.
The gap is almost never the marketing. It is the ninety seconds after a lead arrives. A homeowner submits four forms, takes the first callback, and the other three contractors paid for a lead they never spoke to. The agency did its job — leads were delivered — and nobody owned the part where the money actually is.
Syntex exists to own both halves. We build the machine that makes the phone ring, and we run the layer that answers it in under sixty seconds, qualifies the job, and books it. If the booked appointments are not there, it is our problem, because there is nobody else to hand it to.
The short version
What we are not going to do
We will not promise you a ranking.
Nobody can. Google does not sell positions and your competitors, your review count, your domain age, and the searcher's literal physical location all decide the outcome. Any agency guaranteeing you the top spot is guessing and charging you for the guess.
We will not show you proof we cannot back up.
Every number on this site comes from a real client account and we can produce the export behind it. Where we do not have permission to name a business, we say the trade and nothing else rather than dressing an anonymous result up as a named one. Inventing a client is both illegal and the fastest way to lose a contractor who has been burned before.
We will not sell you something you do not need.
If your response time is already good, the audit will say so and we will not pitch you. If your website is fine, we will not rebuild it. If a marketplace or doing it yourself is genuinely the better call for where you are, we will tell you that on the first call.
We will not hide behind a coordinator.
You talk to the person running your account. Not an account manager relaying questions to a team you never meet.
The obvious question: why hire a small agency?
Because on a small roster you get the person who actually builds the thing, not the person hired to talk to you about it. The founder is on your account. There is no coordinator relaying your question to a team you never meet, and no junior learning the trade on your budget.
We cap how many contractors we take on at once, and we only work with one business per trade per market. That is not scarcity marketing — it is the reason we can turn down a bad-fit client, and the reason we are not optimising your competitor's campaign in the next tab.
And you can test the thinking before committing anything. The free audits are real work, delivered free, with no contract and no card. If the way we diagnose your business is not obviously useful, you will know inside a week and it will have cost you nothing.
How we work
- 01
Home services only
A deliberate limit. It is why the AI already knows what a tear-off, a tonnage, and a linear foot of fence mean, and why we can tell you what your metro actually costs before you spend anything.
- 02
One contractor per trade per territory
We will not run two roofing companies in the same city. That is a hard cap on how many clients we can take, and it is the point.
- 03
Booked jobs are the only metric that matters
Impressions, clicks, and lead counts are inputs. The monthly report leads with booked appointments and cost per appointment, and it comes to you in the bad months too.
- 04
You own everything
Your domain, your site code, your ad accounts, your CRM data, your Google Business Profile, your phone number. No proprietary platform, no exit fee, no hostage-taking.
Who you actually work with
Aarash Sahari
Founder
Aarash runs Syntex AI and works directly on every account. He started it after watching contractors pay for leads that went nowhere — not because the marketing failed, but because nobody owned the ninety seconds after a lead arrived. He has since built and run marketing and AI booking systems for more than ten home service businesses across Canada and the United States. If you hire Syntex, he is the person you talk to.
Careers
We are small and hiring slowly. If you build automations, buy media, or write for the trades and you want to work somewhere that refuses to fake proof, get in touch.
There are no open listings at the moment. Send an email anyway if the above sounds like you.
Book a 30-minute call and see what this would look like for you.
No pitch deck, no pressure. We look at your current setup, tell you what we would change first, and you decide whether that is worth paying for.
Prefer to just talk to someone? (905) 572-1803