Free tool
Speed-to-Lead ROI Calculator
A rough estimate of what unanswered and slowly-answered leads are costing you each month. It runs entirely in your browser — nothing is sent anywhere unless you choose to send it.
Speed-to-lead ROI calculator
Your numbers
Rough is fine. Nothing here leaves your browser.
Every enquiry: forms, calls, chats, ad leads.
Be honest. Nights, weekends, and the ones that got buried.
This is the one assumption doing the work. Published lead-response research puts it high; we have set it conservatively and left it adjustable. Set it to 0 to see the value of answering alone.
The model
Modelled monthly gap
$38,610
$463,320 a year, on these inputs.
- Leads getting no response at all
- 15 / month
- Revenue lost to those alone
- $14,850 / month
- Jobs won today
- 9.9 / month
- Revenue today
- $44,550 / month
- Jobs won answering everything in <60s
- 18.5 / month
- Modelled close rate
- 30.8%
This is a model, not a measurement. It is only as good as the numbers you entered and the uplift assumption above, which is drawn from published industry research on lead response times — not from Syntex client data. Your actual results will differ. Anyone presenting a calculator output as a guarantee is misleading you.
What you get
Exactly what lands in your inbox.
- An estimate of monthly revenue lost to leads that were never answered
- A modelled comparison between your current response time and a sub-60-second one
- The maths shown in full, with every assumption labelled and adjustable
- No email required to see the result
How it works
- 01
Enter four numbers
Monthly leads, average job value, your current close rate, and roughly how many leads never get a response.
- 02
Adjust the assumptions
Every multiplier is visible and editable. If you think our assumption is wrong, change it and see what happens.
- 03
Read the result
It calculates instantly, in your browser. Nothing is transmitted and nothing is stored.
The limits, stated up front
Every free tool has them. Most agencies leave them out.
- This is a model, not a measurement. It is only as good as the numbers you put in.
- The response-time uplift assumption is based on widely published industry research on lead response, not on Syntex client data — we do not have enough of our own yet to claim it, and we will label it clearly on the page.
- Your actual results will differ. Anyone presenting a calculator output as a guarantee is misleading you.
Email these numbers
Want these numbers by email?
Or skip ahead and just talk to us.
Thirty minutes, no slide deck. We will look at your response time live on the call.
Prefer to just talk to someone? (905) 572-1803