Paid Ads · Service
Facebook and Instagram ads for high-ticket home services
Nobody googles "paver patio" until they have seen one on a neighbour's street. Meta is where you create that demand — put the finished job in front of the right homeowner in the right postal code, then let the AI handle the flood of replies.
What you get
- Demand generation for jobs with no meaningful search volume
- Creative built from real job footage, not stock imagery
- Lead forms and click-to-Messenger answered instantly by AI
- Retargeting that stays in front of a homeowner through a long decision
How Meta Ads works
Search captures demand. Meta creates it.
Some of the most profitable work in these trades has almost no search volume, because the homeowner does not know it is an option. Paver patios, retaining walls, exterior lighting, and a dry finished basement — these are seen, then wanted, then searched.
Meta ads put a finished, beautiful, local version of that job in front of a homeowner who owns the right kind of house in the right neighbourhood.
Your job sites are the creative
The best-performing contractor ads we see are unpolished: a before-and-after, a walkthrough shot on a phone, a drone pass over a finished roof, a time-lapse of a pour. We build a simple system for your crews to capture footage, then we cut it into ads. Stock photography does not sell trade work.
The lead quality problem, solved downstream
Meta leads are cheap and cold — that is the deal. They are only profitable if they are worked in seconds and qualified hard. That is exactly what the Syntex booking layer does, which is why Meta works for our clients and often does not for others.
Who this is for
The trades that get the most out of meta ads.
Questions
About meta ads.
They are colder than search leads by definition — that is why speed and qualification matter so much. Worked in under a minute and qualified by AI before they reach you, they convert. Left in an inbox for six hours, they are worthless.
It helps but it is not required. Finished-work footage, before-and-afters, and crew shots carry most campaigns. If you are willing to be on camera, we will use it.
Works best alongside
None of this is sold as a silo. These are the services that compound with meta ads.
Want to know if meta ads is the right first move?
The free Speed-to-Lead Audit tells us — and you — which part of your machine is actually leaking. Sometimes the answer is not the thing you came here for.
Prefer to just talk to someone? (905) 572-1803