Traffic · Service
Google Ads management for home service contractors
Search ads are the most direct line to a homeowner who has already decided to hire someone today. Run badly, they are the fastest way to burn a budget. We run them in-house, on the terms that convert, with the AI answering everything they produce.
What you get
- Campaigns built on bottom-of-funnel intent, not vanity volume
- Aggressive negative keyword discipline from week one
- Call and form conversions tracked to booked appointments
- Ads answered in under 60 seconds by the same system that books them
How Google Ads Management works
The money is in a very small set of words
"Emergency plumber near me" and "AC not cooling repair" behave completely differently from "how much does a new furnace cost." One is a buyer, the other is research. Most contractor accounts we look at are spending the majority of budget on the second group because the platform defaults push them there.
We build around intent tiers, cap the research spend deliberately, and put the weight on terms that produce phone calls this week.
Negatives are the job
Half of Google Ads management for contractors is stopping the account from buying the wrong traffic: DIY searches, job seekers, wholesale suppliers, competitors, neighbouring cities you do not serve, and the endless drift that broad match introduces. This is done weekly, by hand, and it is the difference between a profitable account and a subscription to Google.
Landing pages, not the homepage
Sending "roof repair" traffic to a homepage that lists twelve services is how good clicks die. Each campaign gets a page built for that job, with the instant estimate tool, the service-area proof, and a phone number that is answered in under a minute.
Reporting on booked jobs
Impressions and clicks are inputs. The report you get shows cost per booked appointment by campaign, by service, and by city — because that is the only number that tells you whether to spend more.
Who this is for
The trades that get the most out of google ads management.
Questions
About google ads management.
In-house. The person who builds your account is the person you talk to. A large share of agencies white-label paid media to a third party you will never meet — that is the layer where accountability disappears.
It depends entirely on your trade, your ticket size, and how competitive your metro is. We will tell you what your market actually costs before you commit — and if paid search is the wrong first move for you, we will say so.
Yes. It is built in your Google Ads account under your billing. If we ever part ways you keep the account, the history, and the data.
Works best alongside
None of this is sold as a silo. These are the services that compound with google ads management.
Want to know if google ads management is the right first move?
The free Speed-to-Lead Audit tells us — and you — which part of your machine is actually leaking. Sometimes the answer is not the thing you came here for.
Prefer to just talk to someone? (905) 572-1803