Pricing
What it costs, on the website, like it should be.
Most agency pricing pages say "custom pricing" and make you sit through a discovery call to find out you cannot afford it. Here is how ours works, what is in each tier, and what changes the number.
These are starting points, not a menu you order from blind. The proposal you get is itemised, and if part of a tier is not worth doing for your business we take it out before you sign rather than after.
Pricing tiers
Single Platform
Google or Meta, managed properly — with the follow-up attached.
CAD /mo + ad spend
Not published yet — ask on the call and you will get the real number before you are asked for anything.
Best for
Contractors starting with paid media, or who already run one platform badly and want it run properly before adding another.
- One platform: Google Ads or Meta, built and managed in-house
- Campaign structure split by job type, not one blended budget
- Negative keyword architecture and weekly search-term mining (Google)
- Creative built from your own job photography (Meta)
- AI SMS follow-up on every lead and missed call, included
- Conversion tracking wired to booked jobs, not form fills
- Landing page review for the pages your ads point at
- Monthly reporting on cost per booked job
- Direct access to the person running your account
- The second ad platform
- Website builds
- SEO
- Content production
Google + Meta
Both platforms, run as one account. This is the main offer.
CAD /mo + ad spend
Not published yet — ask on the call and you will get the real number before you are asked for anything.
Best for
Contractors who need both halves — capturing the demand that exists today and creating it in the weeks when nobody is searching.
- Everything in Single Platform, across both
- Google and Meta planned together rather than as two separate budgets
- Retargeting across both platforms for quotes that went cold
- Radius campaigns around active and completed jobs
- Creative refreshed on a schedule so the Meta account does not fatigue
- Offline conversion import so Google optimises toward signed work
- Monthly reporting on cost per booked job, split by platform
- Month-to-month after the first 90 days
Multi-Market
Both platforms across multiple markets, with the geo work it actually takes.
CAD /mo + ad spend
Not published yet — ask on the call and you will get the real number before you are asked for anything.
Best for
Contractors running several locations or chasing a whole metro, where one set of campaigns cannot carry the geography.
- Everything in Google + Meta
- Per-market campaign structure and budget control
- Geo-level bidding and exclusion management
- Market-by-market reporting so a weak city cannot hide inside the average
- Separate follow-up routing and booking rules per location
- Creative rotation managed per market
- Quarterly planning on where the next market should be
Transparency
What actually changes the number.
Four things move pricing more than anything else. None of them are a secret.
- 01
How many markets you want to cover
Running one municipality is a different amount of work from covering an entire metro. More markets means more campaign structure, more geo bidding and exclusion management, more creative rotation, and reporting that can show you a weak city instead of hiding it inside an average.
- 02
How many services you sell
A specialist running one service needs a fraction of the page architecture, campaign structure, and AI training that a full-service contractor with eleven service lines does.
- 03
Whether we are building or fixing
A new website costs more up front than conversion work on an existing one. Sometimes the existing site is fine and rebuilding it would be us taking money for no reason — we will tell you which situation you are in.
- 04
Your lead volume
The AI answering layer scales with conversation volume. A company doing forty leads a month and one doing six hundred are not the same cost to run.
Ad spend is separate, and it goes to Google and Meta — not to us.
Your advertising budget is billed directly to your own accounts by the platforms. We do not mark it up, we do not take a percentage of it, and we do not touch it. You can log in and see every dollar.
That matters because percentage-of-spend pricing gives an agency a direct financial incentive to spend more of your money, whether or not it is working. Ours does not.
Questions
About money.
PLACEHOLDER — delete this entire question once real prices are published. It exists so the page is never live with dashes and no explanation.
The first 90 days are committed because a proper build, launch, and tune cycle takes that long, and judging it earlier is not fair to either of us. After that it is month-to-month with no auto-renewal.
No. Ad spend is billed directly to your own accounts by Google and Meta at cost. We charge a flat management fee so we have no incentive to spend more of your money than the results justify.
Yes. Your domain, your website code, your Google Ads and Meta accounts, your CRM data, your Google Business Profile, and your phone number. There is no proprietary platform holding anything hostage and no exit fee.
Yes, and plenty of contractors do — usually starting with the booking layer because it improves the leads they are already paying for. The compounding comes from running the whole machine, but that does not have to happen on day one.
You see the reporting either way, including the months where it is bad, with what we think went wrong and what we are changing. After the first 90 days you can leave month-to-month. We would rather lose a client cleanly than keep one on a contract they resent.
Get a number for your actual business.
The proposal is itemised, walked through live, and if part of it is not worth doing for you we take it out before you sign.
Prefer to just talk to someone? (905) 572-1803