Pricing
What it costs, on the website, like it should be.
Most agency pricing pages say "custom pricing" and make you sit through a discovery call to find out you cannot afford it. Here is how ours works, what is in each tier, and what changes the number.
These are starting points, not a menu you order from blind. The proposal you get is itemised, and if part of a tier is not worth doing for your business we take it out before you sign rather than after.
Pricing tiers
Book
The answering and booking layer, on top of whatever you already have.
CAD /mo
Not published yet — ask on the call and you will get the real number before you are asked for anything.
Best for
Contractors who already generate leads — from referrals, an existing site, or ads someone else runs — and are losing them to slow response.
- AI SMS agent trained on your services, area, and pricing guardrails
- AI voice agent for inbound and missed-call callback
- Under-60-second response on every lead source you run
- Calendar booking with your scheduling and routing rules
- CRM write-back with transcripts and job notes
- Multi-day follow-up sequences for non-responders
- Speed-to-lead reporting with the full response log
- Direct access to the person running your account
- Ad management
- Website build
- SEO
Build + Book
The full machine. This is what Syntex is actually built to do.
CAD /mo + ad spend
Not published yet — ask on the call and you will get the real number before you are asked for anything.
Best for
Contractors who want one team accountable for the whole thing — the site, the traffic, and the booking — instead of three vendors pointing at each other.
- Everything in Book
- Website build or rebuild on Next.js — fast, and yours to keep
- Instant estimate tool tuned to your trade
- Local SEO: Google Business Profile, citations, area pages, technical fixes
- Google Ads managed in-house, with weekly search-term work
- Meta ads where your trade justifies demand generation
- Review generation automated on job completion
- Monthly reporting on booked jobs and cost per appointment
- Month-to-month after the first 90 days
Systems
Automation and internal systems work, priced per project or retained.
CAD /mo or per project
Not published yet — ask on the call and you will get the real number before you are asked for anything.
Best for
Established contractors whose bottleneck is operations rather than leads — double entry, dropped follow-up, admin drowning the office.
- Full workflow audit from lead to invoice
- Prioritised automation roadmap ranked by payback
- CRM selection, setup, or cleanup
- Integrations across phone, calendar, forms, ads, and accounting
- Custom internal tools and workflow builds
- Employee AI training, role by role
- Documentation and handover so your team can run it
Transparency
What actually changes the number.
Four things move pricing more than anything else. None of them are a secret.
- 01
How many cities you want to own
Covering one municipality is a different amount of work from covering an entire metro. More cities means more area pages, more map pack work, more ad geo management, and more review velocity to sustain.
- 02
How many services you sell
A specialist running one service needs a fraction of the page architecture, campaign structure, and AI training that a full-service contractor with eleven service lines does.
- 03
Whether we are building or fixing
A new website costs more up front than conversion work on an existing one. Sometimes the existing site is fine and rebuilding it would be us taking money for no reason — we will tell you which situation you are in.
- 04
Your lead volume
The AI answering layer scales with conversation volume. A company doing forty leads a month and one doing six hundred are not the same cost to run.
Ad spend is separate, and it goes to Google and Meta — not to us.
Your advertising budget is billed directly to your own accounts by the platforms. We do not mark it up, we do not take a percentage of it, and we do not touch it. You can log in and see every dollar.
That matters because percentage-of-spend pricing gives an agency a direct financial incentive to spend more of your money, whether or not it is working. Ours does not.
Questions
About money.
PLACEHOLDER — delete this entire question once real prices are published. It exists so the page is never live with dashes and no explanation.
The first 90 days are committed because a proper build, launch, and tune cycle takes that long, and judging it earlier is not fair to either of us. After that it is month-to-month with no auto-renewal.
No. Ad spend is billed directly to your own accounts by Google and Meta at cost. We charge a flat management fee so we have no incentive to spend more of your money than the results justify.
Yes. Your domain, your website code, your Google Ads and Meta accounts, your CRM data, your Google Business Profile, and your phone number. There is no proprietary platform holding anything hostage and no exit fee.
Yes, and plenty of contractors do — usually starting with the booking layer because it improves the leads they are already paying for. The compounding comes from running the whole machine, but that does not have to happen on day one.
You see the reporting either way, including the months where it is bad, with what we think went wrong and what we are changing. After the first 90 days you can leave month-to-month. We would rather lose a client cleanly than keep one on a contract they resent.
Get a number for your actual business.
The proposal is itemised, walked through live, and if part of it is not worth doing for you we take it out before you sign.
Prefer to just talk to someone? (905) 572-1803