HVAC · Typically $3k – $15k+ per system
HVAC marketing and AI appointment setting
HVAC demand arrives in spikes and almost always outside business hours. The first heatwave and the first hard freeze produce more calls in three days than the previous six weeks combined — and most of them come in at 6am or 10pm. Whoever answers wins.
What homeowners search
- “ac not cooling”
- “furnace repair near me”
- “hvac replacement cost”
- “emergency heating repair”
- “heat pump rebate”
These are the intents we build campaigns and pages around for hvac — and the questions your AI agent is trained to answer on the first reply.
The actual problem
What makes hvac different to market.
- 01
Peak demand lands outside business hours
Furnaces fail on the coldest night. Air conditioners fail during the first heatwave. Both happen when your office is closed and your on-call tech is already at a job. An AI voice agent answers every one of those calls, triages the emergency, and books it.
- 02
Service calls and system replacements are different sales
A $200 no-cool call and a $12,000 system replacement need different ads, different pages, and different conversations. Most HVAC accounts blend them into one campaign and lose money on both. We separate them and report on them separately.
- 03
Maintenance plans are the whole business and nobody markets them
Recurring maintenance agreements smooth the seasonal cliff, produce replacement leads years in advance, and raise the value of the business itself. We build the campaigns and the automated renewal sequences that grow the plan base.
- 04
Shoulder seasons go quiet
Spring and autumn are where HVAC companies lose money. That is precisely when tune-up campaigns, past-customer reactivation, and pre-season promotions should be running against the list you already own.
Climate, season, and competition
HVAC is not the same job in every market.
We work across Canada and the United States, and the plan is genuinely different in each market. The clearest split is climate — anyone selling you the same playbook for Chicago and Phoenix has not worked in one of them.
Cold-winter markets
GTA HVAC is heating-led, with a large installed base of aging gas furnaces and a strong and growing push toward heat pumps driven by Ontario and federal rebate programmes. Homeowners ask about rebate eligibility constantly and the agent needs to handle those questions accurately. Older Toronto housing stock brings ductwork and boiler conversations that newer suburbs do not.
Sunbelt markets
Texas HVAC is cooling-led and the season is long and punishing. Systems work harder and fail more often, which drives high replacement volume. Post-2021 freeze awareness added real heating demand to a market that had largely ignored it. SEER ratings, ductwork in unconditioned attics, and electricity cost per month are recurring homeowner concerns.
When the work exists
Two hard peaks — first heat and first freeze — with a deep trough between them. In the GTA the heating season dominates; in Texas cooling does, and it runs far longer. Shoulder seasons are for maintenance plan sales, tune-up campaigns, and working the customer list, not for cutting the ad budget to zero.
What we would run
The stack for hvac.
HVAC marketing by city
Each of these is written for that specific market — local housing stock, local seasonality, local competition — not a template with the city name swapped.
- HVAC marketing in Mississauga
- HVAC marketing in Brampton
- HVAC marketing in Markham
- HVAC marketing in Dallas
- HVAC marketing in Houston
- HVAC marketing in San Antonio
- HVAC marketing in Phoenix
- HVAC marketing in Las Vegas
- HVAC marketing in Tampa
- HVAC marketing in Chicago
Also serving contractors across Canada and the United States, with local pages for 20 cities — see all locations.
Questions
HVAC specifics.
That is its highest-value use in HVAC. It answers at 2am, determines whether it is a true no-heat or no-cool emergency, applies your triage rules — vulnerable occupants, dangerous temperatures, gas smell — and either books the first available slot or escalates to your on-call tech immediately.
It presents your plan at the right moments — after a repair, at the end of a service call booking, and in renewal sequences — using your real pricing and terms. It never invents a plan or a price.
It answers from the rebate information you give us during onboarding and it is configured to say "let me get you exact current details" rather than guess. Rebate programmes change and a wrong answer is worse than no answer.
By marketing to the list you already own rather than buying new clicks: tune-up campaigns, maintenance plan pushes, aging-system reactivation, and pre-season booking. It is the cheapest revenue in HVAC and most companies skip it.
See what your hvac leads actually experience.
We call your business as a customer, time the response, and send you the recording. Free, no contract, no card — and if your response time is already good, we will tell you that.
Prefer to just talk to someone? (905) 572-1803