Traffic · Service
Local Service Ads management and Google Guaranteed
LSAs sit above everything else on the page, they charge per lead instead of per click, and they carry a Google Guaranteed badge. They also punish slow response and unanswered calls harder than any other channel.
What you get
- Google Guaranteed screening, licensing, and insurance verification handled
- Profile and budget management tuned to job types you actually want
- Every bad lead disputed — that is direct money back
- Instant AI answering, which is what LSA ranking actually rewards
How Local Service Ads works
Ranking in LSAs is mostly behavioural
Google ranks Local Service Ads on responsiveness, review count and recency, proximity, and complaint history. It is not a keyword auction. The contractors who win are the ones who answer the phone every time, fast, and keep a steady flow of new reviews.
That is precisely the machine Syntex builds, which is why LSA and AI answering belong together.
Disputing bad leads is part of the service
LSA charges you for leads that are out of area, out of scope, spam, or plain wrong number. Google will credit them, but only if someone files the dispute within the window. We do that every week. Left unmanaged, it is a quiet, permanent tax on the channel.
Run alongside search, not instead of it
LSA, Google Ads, and the map pack occupy three different slots on the same result. Owning more than one of them is how you take a disproportionate share of a market rather than competing with yourself.
Who this is for
The trades that get the most out of local service ads.
Questions
About local service ads.
You pay per lead rather than per click, you appear above the regular ads, and you carry the Google Guaranteed badge. Ranking is driven by responsiveness and reviews rather than bidding on keywords.
Yes, and for most trades you should. They occupy different positions on the same search result.
Coverage varies by category and metro across Canada and the US. We check eligibility for your specific trade and city before recommending it.
Works best alongside
None of this is sold as a silo. These are the services that compound with local service ads.
Want to know if local service ads is the right first move?
The free Speed-to-Lead Audit tells us — and you — which part of your machine is actually leaking. Sometimes the answer is not the thing you came here for.
Prefer to just talk to someone? (905) 572-1803